Modernist Poster Design

I hope that your mind has been spinning after watching Helvetica. The goal was to educate and inspire you and give you a little foundation going into this next project. If you remember, the two main eras of design that were talked about in the film were the Modernist and the Post-Modernist eras. We will be going into both eras, but focusing on the Modernist for this project.


Essential Question: Using their knowledge of Adobe Illustrator and the modernist movement the student will be able to create a poster the represents an organization in the Modernist style.










The Modernist mindset was one of order, cleanliness, and simplicity. their work did involve images and colors but in a limited supply. Some of the artist you may use as a reference are listed below. If you click on the name it will take
you to a site but I recommend searching on your own.


Massimo Vignelli
Joseph Muller-Brockmann
Karl Gerstner
Max Huber
Wim Crouwel









YOUR ASSIGNMENT:
You are the graphic designer and you are trying to get your name established in the design world. You are going to get an assignment from a huge organization and you are going to be in charge of developing a promotional poster dealing with their upcoming event.

there will be three parts to this assignment.

1. CONCEPT: You are going to have to research your employer. Search online for as much information that you can to aid you in representing the organization. As soon as you gain your information you are going to need to sketch out four poster ideas. After conversation with other students and your boss (ME) you will begin production on one of the four.

2. CRITIQUE: After a few days we will all meet as a class with what we have and critique each others work. This is a time for improvement where will be voicing our opinions to help each other create a more solid piece.

3. REFINE & COMPLETE: Using the information gained from the critique you will have two more days to finish your poster and submit it to me as a PDF. I will show all of the posters to the class upon completion and we will vote for our favorites.... poster group and an overall favorite.

Remember to keep it simple but BOLD.

things for points: Page of notes (100pts) 4 poster sketches (200 pts.), Poster in for critique (200 pts) Final poster (800 pts.)

Modernist Poster Swipe

Essential Question: Using my knowledge of PS and AI can I recreate a modernist poster in style and appearance?

There are a few things you are going to have to accomplish in this class period. First CLICK HERE to search a wide variety of Modernist posters and their designers. Once you find one that you like the most, you are going to open it in photoshop or illustrator and re-create it with the information provided in this poster example below (Glencoe Crimson Tide, the address and phone #).
*BE CAREFUL: Make sure you choose a modernist poster. Some of them may be confusing and there are a few Post-Modernist in there.

AGAIN- Copy the poster in shape, layout, type family and design but make all of the information "Glencoe"









When you are done, you need to turn in a file named lastnameSwipe.(AI or PSD) to the the Modernist Swipe folder on the server.

You will be graded on HOW WELL YOU replicate the style of the poster you choose.

Have fun and good luck.

Type

We are starting to get into the world of modernism and to be successful in this era you need to have a solid grasp on the categories of type. The image below shows an example of the four categories with a little info on each of them.
You will need to turn in a .jpg to the server folder titled LastNameType.
• Create a new file (Make sure the units are set to inches and make it 10x10)
• You will type each category name TWICE, in the same category style. Type the name first and then change it to the font that you feel represents it by going to TYPE>FONT and then clicking on your choice (ex. Type the word Sans-Serif, twice, in a Sans-Serif font).
• You will also have to write the description that goes with each type family (Only need to write this once for each category)
*You are completing this assignment to show me that you understand what the differences between the categories are.
**Create this in Illustrator (**You can not SAVE as a .jpg.... you must FILE>EXPORT>EXPORT AS and then select .jpg)

Happy typing.

Helvetica Film

If you need to re watch parts of the movie for your notes please CLICK HERE to get to a link to the video.

Photoshop Editing

*PLEASE WAIT FOR ME TO TELL YOU WHEN TO START LOADING THE IMAGES*You

Click HERE and save this first photo to save for our editing process.

Then click HERE to get the second image we will be using.

You will be walking through the steps with me in creating our first image.