Modernist Poster Design

I hope that your mind has been spinning after watching Helvetica. The goal was to educate and inspire you and give you a little foundation going into this next project. If you remember, the two main eras of design that were talked about in the film were the Modernist and the Post-Modernist eras. We will be going into both eras, but focusing on the Modernist for this project.


Essential Question: Using their knowledge of Adobe Illustrator and the modernist movement the student will be able to create a poster the represents an organization in the Modernist style.










The Modernist mindset was one of order, cleanliness, and simplicity. their work did involve images and colors but in a limited supply. Some of the artist you may use as a reference are listed below. If you click on the name it will take
you to a site but I recommend searching on your own.


Massimo Vignelli
Joseph Muller-Brockmann
Karl Gerstner
Max Huber
Wim Crouwel









YOUR ASSIGNMENT:
You are the graphic designer and you are trying to get your name established in the design world. You are going to get an assignment from a huge organization and you are going to be in charge of developing a promotional poster dealing with their upcoming event.

there will be three parts to this assignment.

1. CONCEPT: You are going to have to research your employer. Search online for as much information that you can to aid you in representing the organization. As soon as you gain your information you are going to need to sketch out four poster ideas. After conversation with other students and your boss (ME) you will begin production on one of the four.

2. CRITIQUE: After a few days we will all meet as a class with what we have and critique each others work. This is a time for improvement where will be voicing our opinions to help each other create a more solid piece.

3. REFINE & COMPLETE: Using the information gained from the critique you will have two more days to finish your poster and submit it to me as a PDF. I will show all of the posters to the class upon completion and we will vote for our favorites.... poster group and an overall favorite.

Remember to keep it simple but BOLD.

things for points: Page of notes (100pts) 4 poster sketches (200 pts.), Poster in for critique (200 pts) Final poster (800 pts.)